The Search Engine Empire’s Sins and a Copywriting Tale

UlasanAnime.com – The author begins by musing on author Nisioisin’s penchant for creating unique portmanteaus for his book titles, like “Ghostory.” This thought process then leads to the video game “Sins of a Solar Empire,” whose name the author found memorable, despite not being a hardcore fan of the 4X genre, and wondered if it could be applied to the blog post, ultimately deciding it wouldn’t fit.

The Search Engine Empire's Sins and a Copywriting Tale

The core sentiment expressed is a sense of mourning for the demise of Google Reader Shared Item. The author laments the loss of records that were instrumental in generating a notable quote featured on the DVD copy of “Okami-san.” “Okami-san” is identified as a Funimation license in North America and is also known by its Japanese title, ÅŒkami-san to Shichinin no Nakamatachi. The author humorously notes the untranslatable nature of certain Japanese words and then pivots to the phrase “Endless Pleasure Sticks” as a particularly noteworthy element associated with “Okami-san.”

The phrase “Endless Pleasure Sticks” is highlighted for its resonance. The author uses an analogy of striking a tuning fork, suggesting that some phrases, like a pure note, are simple yet effective. This is why the author believes it’s worth singling out and, humorously, using as a “measuring stick.”

The narrative then shifts to a personal experience. The author received something in the mail, expressing surprise and amusement at finding a quote from Nihon Review—described as a legitimate website for anime reviews—included. The author admits to sometimes confusing Nihon Review with its “staff blog,” where more interesting content is found. Upon further consideration, the author speculates that whoever is working for a service (implied to be related to Funimation) is actively searching the internet for “good” review sites to extract quotes from. The author clarifies that Nihon Review isn’t strictly a “blog,” but seeing the quote still sparked reflection.

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The author then puts on the hat of a copywriter, stating that they would absolutely include “Endless Pleasure Sticks” on the back of the “Okami-san” DVD. This phrase, in the author’s opinion, would be the most compelling quote and would undoubtedly entice a purchase due to its intriguing nature. The author contrasts this with any generic three-word phrases that might come from other sources, like those from these people. The author laments that this potentially great marketing angle will likely remain an inside joke, never to be featured on the cover of an anime adaptation or see the light of day in a large warehouse.

A direct comparison is made between the cover art of Funimation’s DVD/Blu-ray box set and the Japanese DVD/Blu-ray release. The author urges readers to look past the “censorship” circle on the Funimation cover. The point is driven home by stating that if a picture is worth a thousand words, then “Endless Pleasure Sticks” could be written approximately 334 times to convey the same impact as the image, without needing any digital manipulation.

Concluding by circling back to the initial mention of Google, the author expresses disappointment with the search engine’s perceived lack of intelligence. The author believes Google’s search should recognize that copywriters would seek out phrases like “Endless Pleasure Sticks” to describe the titular character. The deprecation of Google Reader Shared Item is seen as a missed opportunity, preventing the author from linking to the source of this “juicy goodness.” The author ends with a final jab at the “disappointing internet gods.”

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Muhammad Suyou

Muhammad Suyou adalah penulis dan pengulas anime yang telah mengikuti perkembangan industri anime selama lebih dari 8 tahun. Telah menonton ratusan judul dari berbagai genre, dengan fokus pada analisis cerita, karakter, dan pesan yang disampaikan dalam setiap anime. Melalui UlasanAnime.com, ia membagikan review, analisis mendalam, serta rekomendasi anime berdasarkan pengalaman menonton secara langsung, dengan tujuan membantu pembaca menemukan tontonan terbaik sesuai preferensi mereka.

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